Case study
Retail brand (name available on request)
A storefront rebuilt for conversion, with automated post-purchase messaging and abandoned-cart recovery connected to the brand's tooling.
Challenge
Product discovery was slow and post-purchase communication was manual and inconsistent.
The existing problem
Merchandising, checkout and customer messaging lived in separate places with no automated handoff.
Strategy
Simplify the path from landing to checkout, then automate the messaging that happens either side of it.
Design
Product-forward layouts, clear price and shipping signals, and a checkout path with fewer decisions per screen.
Development
Shopify build with performance budgets, structured product data and a component-based theme.
AI & automation
Abandoned-cart and post-purchase sequences, order notifications and an AI support assistant for shipping and returns questions.
Final solution
A storefront that sells, and a set of automations that keep customers informed.
Before
Manual customer messaging, fragmented tooling.
After
Connected storefront, automated lifecycle messaging, AI support.
Outcome
Qualitative outcome: the team stopped sending lifecycle messages by hand. Performance figures are shared directly with prospective clients.
Technology
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