Case study
Healthcare clinic (name available on request)
A clinic website rebuilt around patient intake, service clarity and an AI assistant that answers routine questions before staff ever pick up the phone.
Challenge
Patients could not quickly find service, location and appointment information, so routine questions arrived by phone during clinic hours.
The existing problem
The previous site was a static brochure. Every enquiry — opening hours, insurance, preparation instructions — became a manual conversation.
Strategy
Map the real patient questions first, restructure the information architecture around them, then place an AI assistant on top of the same content.
Design
A calm, high-contrast interface with clear service pages, accessible typography and an appointment path visible from every screen.
Development
Performance-focused build with structured service and location data, accessible forms and mobile-first layouts.
AI & automation
An AI assistant trained on the clinic's published information, plus routing of appointment requests into the practice's inbox and calendar.
Final solution
A patient-facing site where information, intake and follow-up run as one connected system.
Before
Static brochure site, phone-only enquiries, no structured intake.
After
Structured service content, AI assistant, routed intake requests.
Outcome
Qualitative outcome: routine questions are answered on the site and intake arrives in a structured, actionable format. Quantified results are shared directly with prospective clients under NDA.
Technology
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